Selling property: pitfalls to avoid
- Dec 23, 2025
- 3 min read
Putting a house up for sale requires more than just a sign.
The Price – What usually happens…
An overpriced property is the number one reason why it doesn't sell. Was a competitive market analysis conducted before listing your property? Your property must be priced at its current fair market value , and your first month on the market is the most important time for your sale. If the property isn't priced correctly, buyers will likely gravitate toward a property that is priced correctly and at its fair market value.
Our solution – Helping you determine the right price
If your property doesn't compare favorably with others in your defined price range, you won't be taken seriously by prospective buyers.
We will develop a pricing strategy that will be determined after conducting a thorough Competitive Market Analysis (CMA) to help you determine and set the optimal market value for your property .
There is no cost or obligation for this valuable service.
Ownership Conditions – What Usually Happens…
If you want higher value, you need to focus on your property's strengths. Very often, the smallest changes can make all the difference in your property's saleability .
Changes like painting, decluttering, and staging your furniture will make your property stand out from the competition. A property without staging can be beautiful, but it's hard to visualize a home that needs furnishing or maintenance.
Our solution and what we will do for you:
We will conduct a top-to-bottom inspection of your home to reveal the real issues that affect its successful sale due to specific condition issues, through exterior and interior observation as well as its location.
We'll develop a plan to minimize the impact of the negative aspects and promote the positive features to ensure you get the most money possible...and sell it as quickly as possible!
Photos and Content – What Usually Happens…
If your home doesn't have professional photography, floor plans, and a description with engaging content, buyers will likely move on. Good photos with good content are crucial to selling your home. It's important to understand that the decision to buy a property is based on emotion, not logic.
Our solution – Professional photos .
A strategy that includes a professional photoshoot is the foundation of successful property marketing and will help you stand out from the crowd. How can you develop a good, effective marketing strategy if poor-quality images are used to promote your property? We'll help you showcase your property, and we'll be there with the photographer to help you focus on your property's strengths.
Marketing and Communication – What Usually Happens…
Research shows that 72% of homeowners who have used the services of a broker are dissatisfied with their performance, with the main reasons being a lack of communication and poor marketing. Your property is a significant financial investment, and your relationship with your real estate broker should be a full partnership where your needs and wishes are heard.
Our solution and what we will do for you:
The secret to success is hiring a skilled, experienced broker and developing a robust marketing plan that will showcase your property to the widest possible pool of potential buyers. We will develop a marketing plan that will be firmly in place to support maximum exposure to the largest number of potential buyers while utilizing innovative sales programs supported by our cutting-edge technologies. We believe that communication is the key and foundation for successfully selling your property. Our goal is to work closely with the seller and adjust the marketing plan along the way if necessary.
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